Who We Are
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Why choose Alf & Sons brokers

Alf & Sons Brokers was established in April 1995 as an independent brokerage
with a national footprint. We are situated in Gauteng, the financial hub of
Africa. We offer a wide range of services to both existing and potential clients.
With our experience and excellent client services record built over the years,
we still strive to provide the best, most cost-effective and efficient advice to
stay competitive in the market. We are registered as a Financial Services
Provider with the FSCA under license number FSP13341.

Why choose Alf & Sons brokers

Alf & Sons Brokers was established in April 1995 as an independent brokerage
with a national footprint. We are situated in Gauteng, the financial hub of
Africa. We offer a wide range of services to both existing and potential clients.
With our experience and excellent client services record built over the years,
we still strive to provide the best, most cost-effective and efficient advice to
stay competitive in the market. We are registered as a Financial Services
Provider with the FSCA under license number FSP13341.

Best Customer
Service

Our client is our number one priority. Service is our best quality!

Peace
Of Mind

As an independent brokerage, we do everything in our power to assist customers with evaluating their risks and insuring accordingly.

Trusted
Company

Over 25 years we have built strong relationships with the insurance companies and our customers.

100%
Satisfaction

With customer services being our priority we have satisfied customers.

Set
For Life

We aim to build long-term relationships with our customers.

Best Customer
Service

Our client is our number one priority. Service is our best quality!

Peace
Of Mind

As an independent brokerage, we do everything in our power to assist customers with evaluating their risks and insuring accordingly.

Trusted
Company

Over 25 years we have built strong relationships with the insurance companies and our customers.

100%
Satisfaction

With customer services being our priority we have satisfied customers.

Set
For Life

We aim to build long-term relationships with our customers.

Our People Meet Our Team

Martin Middleton

Martin Middleton

Owner/Managing Director

Elaine Middleton

Elaine Middleton

Co-owner/Administration and Claims Manager

Elaine Whatley

Elaine Whatley

Administration and Claims Manager

Madelein Middleton

Madelein Middleton

Insurance Consultant

Nathan Middleton

Nathan Middleton

Insurance Consultant

Duncan Middleton

Duncan Middleton

Insurance Consultant

Anna Masilela

Anna Masilela

Assistant

Luca Van Vuuren

Luca Van Vuuren

Insurance Consultant

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